2024. CONSUMER-CENTRIC MARKETING STRATEGY: HOW PRODUCT REVIEWS, BRAND IMAGE, AND BRAND AWARENESS ARE TRANSFORMING THE GAME IN THE BEAUTY INDUSTRY OF SURABAYA RAYA, INDONESIA. iBAF e-Proceedings. 11, 1 (Nov. 2024), 359–371. DOI:https://doi.org/10.33102/acb3t561.