THE ROLE OF ARTIFICIAL INTELLIGENCE (AI) AND PRODUCT POPULARITY IN SHAPING CONSUMER BUYING BEHAVIOR ON INDONESIAN E-COMMERCE PLATFORMS . iBAF e-Proceedings, [S. l.], v. 11, n. 1, p. 250–258, 2024. DOI: 10.33102/kq9kt433. Disponível em: https://epibaf.usim.edu.my/index.php/eproceeding/article/view/28. Acesso em: 13 mar. 2025.