CONSUMER-CENTRIC MARKETING STRATEGY: HOW PRODUCT REVIEWS, BRAND IMAGE, AND BRAND AWARENESS ARE TRANSFORMING THE GAME IN THE BEAUTY INDUSTRY OF SURABAYA RAYA, INDONESIA. iBAF e-Proceedings, [S. l.], v. 11, n. 1, p. 359–371, 2024. DOI: 10.33102/acb3t561. Disponível em: https://epibaf.usim.edu.my/index.php/eproceeding/article/view/30. Acesso em: 10 mar. 2025.