FACTORS AFFECTING ON PURCHASE BEHAVIOR TOWARDS GREEN PRODUCTS AMONG GENERATION Y IN MALAYSIA. iBAF e-Proceedings, [S. l.], v. 12, n. 1, p. 447–451, 2026. DOI: 10.33102/790eq255. Disponível em: https://epibaf.usim.edu.my/index.php/eproceeding/article/view/142. Acesso em: 31 oct. 2026.