THE ROLE OF ARTIFICIAL INTELLIGENCE IN IMPROVING SUPPLY CHAIN PERFORMANCE AND EFFICIENCY: AN ANALYTICAL STUDY OF PALESTINIAN COMPANIES. iBAF e-Proceedings, [S. l.], v. 12, n. 1, p. 831–851, 2026. DOI: 10.33102/cr8ec436. Disponível em: https://epibaf.usim.edu.my/index.php/eproceeding/article/view/171. Acesso em: 31 oct. 2026.