CONSUMER-CENTRIC MARKETING STRATEGY: HOW PRODUCT REVIEWS, BRAND IMAGE, AND BRAND AWARENESS ARE TRANSFORMING THE GAME IN THE BEAUTY INDUSTRY OF SURABAYA RAYA, INDONESIA. epibaf [Internet]. 2024 Nov. 27 [cited 2025 Mar. 10];11(1):359-71. Available from: https://epibaf.usim.edu.my/index.php/eproceeding/article/view/30