MORAL RESPONSIBILITY DOING BUSINESS IN THE FIELD OF HALAL PRODUCT ASSURANCE

Abstract

In the past two decades, halal lifestyle has evolved from a muslim community concern into a global trend, influencing consumption patterns across regions and religions. The rise of global awareness of clean, safe, and ethical products has driven significant expansion of the halal industry. The Global Islamic Economy Report 2024/2025 reports that global public spending on halal food and beverages reached US$1.43 trillion in 2023 and it is projected to increase to US$1.94 trillion by 2028. This situation has encouraged many countries, including those with minority muslim populations, to take on roles as producers in the global halal supply chain. This study aims to analyze the dynamics of the global halal lifestyle, its impact on the halal product industry in Indonesia, and the importance of ethics and moral responsibility in conducting halal product business. This study employed a qualitative approach through literature review and in-depth interviews with relevant stakeholders. Data were analyzed descriptively and interpretively to understand phenomenon comprehensively. The results showed that halal lifestyle is developing as an indicator of product quality, safety, and sustainability. Nevertheless, the rapid growth of the halal industry also presents challenges, such as low compliance with the halal product assurance system, the practice of halal labeling without official certification, and a shift in values from religious aspects to solely profit- oriented. This study confirms that halal product business is not solely oriented towards market opportunities but also carries a moral responsibility to ensure product halalness in a transparent and accountable manner. Therefore, strengthening regulations, increasing halal literacy, and internalizing Islamic business ethics values are needed to maintain the integrity of the halal industry amidst globalization.